The BMW North America project focused on the redesign and relaunch of BMW's website with a stronger focus on highlighting the experience of driving a BMW. I was part of a team of three experience designers within a larger creative team responsible for the research, design, and delivery of the front end experience of the new site for deployment overseas.

I worked closely with colleagues to create the best possible experience representing both the brand and user needs, based on research of the primary audience for BMW – my largest area of focus was the "BMW Uniquely" section which aimed to provide an immersive experience of what driving a BMW is like; using 360* imagery, interactive elements to allow a user to imagine themselves within the vehicle, as well as vehicle customizer with the capability to send a project to a dealer for in-person consultation.